The trademark ensures that the goods or services of an enterprise are distinguished from the goods or services of other enterprises and that the protection provided to the trademark owner can be displayed in the registry in such a way that the subject of the protection provided to the trademark owner is clearly and precisely understood. It can consist of all kinds of signs, including the form. The most important criterion about the brand is that the sign used must have a “Distinctive Feature” that allows it to differentiate from similar products or services.
What is a Brand?
Published On - Wednesday January 20th, 2021
